So I’m about halfway through my last polish pass on my third major draft of Untimed. [Update 7:44pm, finished the polish] This is one of the umpteen revision passes. Only another day or two to go before I send it off again and get down to waiting for feedback (hands down my least favorite part of writing).

The book totally kicks ass BTW — biased opinion but true.

Anyway, this has me planning to spend my “downtime” (waiting) doing some really serious research on self-publishing my first novel, The Darkening Dream, and seeing if I can get it out there before the holiday season.

I’ve been following self-publishing blogs like A Newbie’s Guide to Publishing and Dean Wesley Smith for around a year. These guys — rhetoric aside — have made sense for some time but the arguments for traditional publishing grow lamer and lamer. Check out something like this, which lays it out there — albeit with a lot of flavor. Publishing is in the throws of the cataclysmic “doing digital” change that has or is shaking up all the media businesses. For example, in music the conversion from media (vinyl, cassette, CD) to MP3 during which the labels/studios stuck their head in the sand and found themselves nearly destroyed.

The fact is, the change is coming no matter what any big old-school companies want or try to do. Readers are well on their way to embracing ebooks, the rise of the tablet (aka iPad), and dropping smartphone and reader prices (order your Kindle Fire here! 250,000 preorders in 5 days!), has etched the writing on the wall (in blood). In a few short years print will make up 20 or less percent of the market. Paper books (and I say this as someone who has a two story library with over 15,000 of them!) aren’t going to vanish instantly, but they won’t be majorly relevant for novel sales.

So this basically guarantees completely and without any doubt that print revenues will crater, leaving publishers unable to support their big overheads. Borders (and nearly every independent) going bankrupt will just hasten this. Barnes and Noble is next. They tried with the Nook, but Amazon is going to crush them (again, Kindle fire, not to mention $79 regular Kindle). And publishers, being large old-school companies that employ LOTS of people under the old model are showing lots of signs of panic, but pretty much not a glimmer of adapting to the changing business.

But they won’t have one soon. Because without control of the gates to bookstores, they don’t control anything.

Right now they still make the better product. But as an author they:

1. tie up rights

2. take way too much money (15% vs 70% doing it yourself)

3. take way too long (15 months instead of like 1-2 to market!)

4. charge too much for ebooks

5. don’t actually do any marketing

6. often have really stupid ideas about “marketability” (like “sex doesn’t sell” or “vampires are over” *)

Eventually new meaner leaner packaging companies will make the murky ground of processing books a bit easier, but in the meantime. Time to get researching.

If anyone knows a kick ass indie book marketer, I’m looking to hire one (that’s the only part I can’t really do myself).

For more posts on writing, click here.

* From above: The Vampire Dairies and True Blood both prove both statements simultaneously asinine. And while TDD does have a vampire, he does not ever sparkle in daylight (900 years and he hasn’t seen a glimpse of it) and he is not in the least sexy. He is, however, frightfully smart, cautious, and happy to decorate your house with the entrails of your closest family members.