As a surprise move, I’m stealth launching The Darkening Dream — right now! — although only the Kindle edition.
If your stocking has been stuffed with a brand new Kindle, or you already have one, or you read on the Kindle app anywhere (iPad, Android, etc.)…
Stealthy introductory price of $2.99. Which is certainly a bargain given that it took me two busy years to write and a lot of work to produce the layout, cover, etc.
So, you might ask (after you have purchased your copy — hint hint), what is a stealth launch?
Well, firstly, while the book is totally done and the E-Book version is all typeset, I’ve only put up the Kindle version. In the next week or so I’ll try and get all the other E-Book variants up (B&N, iTunes, etc.). Also, I’m still finishing up the paper editions. These will look great but they take a bit longer because I have to wait for physical proofs (5 days), make changes, then wait again, etc.
But also, I’m bucking the marketing machine that over the last thirty years has moved more and more to “big launch and then go away” mentality. Pretty much all big products: movies, albums, books etc. are marketed this way now. The marketeers build everything up for a big launch, hope for the best, then turn elsewhere a few scant weeks later. Truth is, this serves the marketeers more than it does the customer. Novels don’t age very fast. I enjoyed The Maltese Falcon as much as any book I read this year and it’s 81 years old. And the potential reader who happens to stumble upon my book doesn’t really care if it was published today — or last year. And it will take me time to collect reviews, get the other editions out, build up more web linkages etc. Later, when I have more of that in place I’ll begin the bigger marketing push.
So try it out and see what you think. Afterward, please review the book on Amazon. Reviews matter!
If you’re still not convinced: