The HBO part of today’s Apple event was host to yet another awesome looking S5 trailer.[youtube https://www.youtube.com/watch?v=vwRdVw82Jd8]
Instead of being more narrative like the last one, this trailer takes a “look at all this cool stuff and action” plus a sort of vague emotional resonance. The later is provided by by the the bits of voice over snippets (consistent in style with previous marketing). “I’m not going to stop the wheel, I’m going to break it” and “I’m a queen, not a butcher.” That kind of thing.
Certainly it looks like narratives that were a bit stuck, vague, or behind in the books will be getting clarified and juiced up. Particularly in the north. The Dance of Dragons Jon Snow chapters kinda sucked.
And there is another teaser (released 3/16/15):[youtube https://www.youtube.com/watch?v=yjQj4BCQSzo]
This one has more of the “Who said anything about him?” arc.
I’m actually in the process of doing a full 4 season rewatch right now to get “prepared” for the new season. The show is even better viewed in rapid succession (without the week and year long breaks)!