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The Darkening Dream

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The Flash Ad

Feb04

In keeping with my goal of keeping you all informed about every little detail of the creation process — which you readers probably don’t care about but my writer followers might — I had to create a Flash ad for The Darkening Dream this week. On Tuesday it became apparent that I could really use one posthaste to get a campaign going on Goodreads.

But my attempts to find a contractor who was willing to turn something out in a day or two fell flat and I just bit the bullet and handled it myself. I’ve been doing this a lot on this project. I program and design the website. I did a lot of layout work for my covers and interiors. Anyway, during my Flektor years (2006-7) I did a whole bunch of Flash programming but I never really used the animation tools.  So I cracked open the documentation webpages and skimmed the minimum I needed.

The result (a day and a half later):

I don’t think it’s half bad considering I’m not an artist. But I am a programmer, this SWF has a 9k load footprint! It’s perhaps a hair “flashy” and I couldn’t figure out how to fade the text (if anyone knows, tell me in the comments). The alpha channel disappears on text objects. Probably I have to convert them to movieclips or something like that. Flash has all these weird internal concepts like movieclips and symbols that never made a lot of sense either from interface or the API standpoint.

So tell me what you think. And don’t miss out on my Goodreads paperback giveaway either:

Goodreads Book Giveaway

The Darkening Dream by Andy Gavin

The Darkening Dream

by Andy Gavin

Giveaway ends May 31, 2012.

See the giveaway details
at Goodreads.

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By: agavin
Comments (3)
Posted in: Darkening Dream
Tagged as: Adobe Flash, Animation, Development Frameworks, Flash, Flash Pro, goodreads, Multimedia
  • http://www.facebook.com/thejasonrubin Jason Rubin

    Did you code it in AS3 or use the tool?  You can fade the alpha in either case.  

    name.Alpha=x

    where name is the name of your object and x is a number between 0 and 1

    • http://all-things-andy-gavin.com Andy Gavin

      These ads need to use Flash9/AS2 I was mostly using the tool, but I can try fiddling with the code. I didn’t see the alpha in the motion paths for the text object. It was in the normal image object

  • http://twitter.com/TimDMoon Tim Moon

    That’s pretty sweet. I would suggest adding the review comment before your book title so the viewer sees that social proof asap. Other than that, nice job! Are you available for hire? lol

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